An outdated website is good for nothing. Not only looks uninviting, but it badly hurt your business in the search engines. A website makeover is necessary with time, but it can affect your SEO. If you are planning for a site redesign, then it is crucial to keep with the SEO positions throughout the website redesign process. All you need is to bring a few tactics and methods in use so that it does not harm the quality of your SEO after the website design in Mississauga. We are presenting you with a few tips that help you keep up with the valuable traffic while refreshing the website.
Let us discuss those steps one by one:
Start with the SEO Audit
The very first thing you need to do is to perform an SEO audit of the redesigned website and check the current rankings. You can do this through Google analytics or a rank checker. These tools focus on keywords that are generating good traffic. Once you get to know those high-rank phrases, you can further add them to the spreadsheet. With this, you can easily make comparisons and maintain the performances.
Focuses on the site architecture
A site architecture tells you how the site structured from its internal linking to navigation. When you are at the point of redesigning the website, then there are higher chances the structure will get changed slightly. If you have good rankings and do not want to mess with it, then make sure to maintain the same structure as much as you can. A search engine focuses on your current structure, so it is good not to change it and confuse your customers.
Keep a proper track of your website Backlinks
The biggest fear of every website owner when redesigning the website is losing plenty of high-quality backlinks. Transferring all those backlinks on the redesigned website is necessary. Because of the changes in the website’s URLs, most of the backlinks result in a 404 error. To avoid your potential visitors reaching those error pages, you need to redirect all those URLs by defining 301 redirects. It is the best way to let the search engine knows about the changed URLs.
Maintain Meta Title & Descriptions
Once the website redesigned, you make sure that all the pages of a new website have necessary metatags – titles and descriptions. If your new website is much like the old one, then you can prefer to transfer the previous ones to new ones. Make sure to perform this step if the old meta tags are unique otherwise focus on developing more SEO-friendly meta content.
Ensure content is much Similar to old
Not for all pages on the website. You can keep the content the same if the specific website’s page has higher rankings on Google. On the other hand, if your old website pages are not rank well in Google, then you prefer to update the redesigned website with more high-quality content, but it should be relevant as the previous.
Comparing the bounce rates
When we finished with the website redesign, it is common to see differences in bounce rates. It is necessary to compare the bounce rates before and after the website redesign once it gets live. If the bounce rate is higher, then it can make the users unhappy and disappointed. Because they do not get the information they are looking for. Just keep continuing with monitoring the bouncing rates with Google analytics and make improvements if a redesigned website is not working accurately.
As many things get wrong in SEO when it comes to redesigning the website. Hope! These tips help you get successful website redesign without affecting rankings in Google. You can contact an experienced designing agency for the best website design in Mississauga. So, beat your rivals without stepping down the Google ladders.